This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
The idea is that the triangular facets form a series of open holes, or "portals," in multidimensional space. The central facets can also be seen to form a cube which is open on three sides. Lying before each opening is another opening on that side's respective "floor," yet, in an Escher-like paradox, where spatial orientation is an irrelevant construct, there is no floor. There is no up, down, left, right, back, or forth. This hyperspatial environment suggests infinite possibilities for the arrangement, manipulation, and exchange of data.
For color, the idea is that the primary colors that form the central cube beget the secondary colors that rotate outward, suggesting expansion, transformation, evolution.
The mark employs a custom typeface that compliments the angularity of the mark.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
This wordmark features triangular facets — symbolic of the flow of data — that point inward toward the name, reinforcing the namesake.
The mark employs a custom typeface that compliments the triangle shapes.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Customer's info: I assess individual and business needs and offer solutions via referral to other individuals and businesses.
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
WineTrading is a expert in luxury wine. They import and export luxury wine to Belgium and other countries. WineTrading is a young company with a fresh perspective on their profession.
With a high technical expertise, Jaasp gives its customers new management control tools. The name Jaasp is inspired by the jasper gemstone, known for its many natural colors, which was used for the manufacture of prehistoric tools.
This logo for a completely fictitious company started when I noticed that the negative space with the letter P set in the typeface Blackoak looked a bit like a gun firing a bullet. This got me thinking of how interesting it would be if there were a super-girly, female-owned and operated boutique, catering only to women, which sells not only firearms and ammunition, but also beauty supplies. Everything a modern woman needs! Hey, if you're gonna make up a logo and a company to go with it, why not have a little fun with it? Here, the left side of the P reveals the profile of a gun barrel in negative space, while the negative space within the bowl of the P reveals a makeup brush, which doubles as a bullet being fired. The P mark, based on the Blackoak letterform, is constructed by hand, and the type for "Patricia's" is based on Archive Antique Extended, and is also constructed by hand. I did this because I wanted rounded corners and edges to give the logo a more feminine touch.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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