New general logo for an online Expert Witness Directory, incorporating a themed pictogram. A very challenging project, but immensely pleased with the result, as is the client, which always helps. Finding that 'apparently simple' solution proved painstaking, but when I look at the icon now, it looks so easy. Just create the Good Book/and or reference Directory out of the shape of a D, and place the left hand (giving oath etc) on it. Ta daaaa… Anything but ta daaaa tho. Fonts used for Witness Directory: Kefa II Pro Bold and tag-line: Zona Pro Italic, both purchased from Myfonts.
With Millennials as its target market, Urban Jungle designed an identity for Fone Torrent, an app used to torrent content from the customer's smart phone to a remote hard drive. Midnight blue was partnered with bright orange to capture the essence of the company's youthful and edgy spirit, while remaining clean and professional.
Urban Jungle took a graphical approach to Terrapro‘s identity, drawing from the colour and shape of their flagship product—the synthetic rig mat. The cropped corner of the rig mat’s design, was integrated through all aspects of Terrapro’s design system, including their letterhead and business cards and website.
As a Top 10 ranked event by Canadian Running Magazine, the Leading Edge RunWild Marathon has established itself as one of the Alberta region’s premiere road races. Targeting active families, RunWild (has an awesome name!) and uses a bright and energetic colour palette aimed to position it as one of the funnest races around.
Urban Jungle developed a corporate identity system inspired by the Venn diagram that defined their customer experience. The design system is clean and crisp, which helps to position the firm as stable and intelligent while maintaining the allure of their quiet confidence and professionalism.
Before the launch of its new, semi-custom home line, sustainable home builder, Kensington Master Builders approached Urban Jungle to create its brand identity and design system. Urban Jungle created an elegant, contemporary marque and complete identity program, including logo, stationary, specification packages, promotional items, and signage, as well as a website integrating the concept for their new home line.
Urban Jungle was given the mandate to put in place a complete corporate identity program for financial planning firm, Advico Professional Investment Services. This wordmark incorporates a customized font treatment to the the Bryant Pro typeface.
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
Inspired by the ancient Japanese art of folding paper, the negative space from an origami-styled “D” creates Diploma’s icon. Using a deep charcoal colour treatment on a bold stylized version of the Museo Sans typeface, the identity combines vivid aqua and chartreuse colours, designed to strengthen the company’s fortified position as “the definitive partner for medical device sales in specialized healthcare markets.”
Urban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.
Inspired by the Spirograph, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new corporate brand identity — Vantage. Using charcoal for the typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.
Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor
This logo was designed for EJ Host, a web solutions and hosting company, and was inspired by computer hardware, providing a sleek, metallic look with a green that is synonymous with success, "go," or "on." The green brackets communicate web development, and provide a place for the tagline. The italicized logotype suggests forward momentum, which was customized from Helvetica Neue. This logo presents EJ Host from a contemporary perspective, providing a unique look that communicates to the intended audience.
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