Swark is a company that works with real estate investment in Porto's historic areas. The creation of the logo was inspired by the architectural and cultural richness of Porto: the tiles, the stucco, the wrought iron railings, the wallpaper, the doors, ... The logo is a junction and interpretation of various elements and it can turn into one of them: it may be a tile, a stucco in the ceiling or the wall paper of a noble house, it can be an element of a door or integrate a railing of a balcony overlooking the Douro.
Mosaic sunflower. The negative space between the petals also shows an abstract sun with six sunrays.
This logo is for a completely fictitious architecture studio called Lucid Form Architecture.
The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.