The city of Torcy, France recently built a great complex dedicated to the promotion of Culture & Arts, highlighting local and national artists. I was contacted to work on its complete Brand Identity, including Naming, Logotype, visual identity, Print communication, exterior & interior signage, website design and clothing.
The main goal was to create a total new and innovative identity. Naming took a great part in that sense. I focused on trying to create a simple yet effective name for that building. C2 was chosen from a couple of hundred names for its international recognition, pronunciation and readibility. It stands simply for Cultural Center or the two initials 2xC -> C2.
As far as the logo is concerned, it followed in a logical way the naming process. A will to create a modern and contemporary logotype, yet efficient, minimal, powerful and durable. It was created so it could nicely fit and be readable at a great or tiny size on any document. The logotype guidelines show a slight dipping of the « C » and the « . » to create the optical illusion that all characters are aligned on the same baseline.
Brand test designed for Torre Criativa (Creative Tower, in English), a small Design Agency in Brasil. The logo is a pencil with a medieval window (like a princess tower) and a flag (point of the pencil) on the wood roof. The colors are sugestive, but the blue color inside the rounded square representing the sky, causing to appear high tower as well as the level of creativity.
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very nice typo + simple sign, normally when somebody make sth with card use shape of envelope
ReplyThis is clean! i don’t think it has to be changed to envelop shape as the brand name and the dimension of the card itself has the meaning.. Good Job!
ReplyGreat, clean and very nice. I like too much.
ReplyClever minimal style
ReplyI like it!
& like this site!
Thanks all!
Replyyeah, that is good
Replywow , just wow man !!!!!
ReplyGreat logo Dirk. I really like the new Card Faves blog too.
ReplyThanks again all :)
ReplyI always loved this one.
Reply