One of initial proposals presented to the client.
Face hidden in lettering and underscored with a smile may not be a revelation, but it still works pretty well. Gradual increasing of letter`s weight directs viewer to the face and in a way symbolizes company`s job - magnifying marketing message of their clients.
Designer: Denis Aristov
Client: Технологии климата (Climate Technologies)
Industry: Air Conditioning & Ventilation Store
Keywords: ventilation, air conditioning, blue, sky, clouds, house, roof, climate