The Radford’s are the largest family in the UK and Hotfoot worked with them on their original website www.theradfordfamily.co.uk, as well as design and developing their brand new eCommerce website which was launched in 2015. The website was recently shown on the Channel 4 documentary 18 Kids and Counting. Charlie Haywood, Hotfoot Design’s Creative Director, said, “We were approached by Noel and the family to create an eCommerce site that would convey their commitment to good, wholesome food made from ingredients from local suppliers. As ordering a pie online is still quite novel, it was important that we designed a brilliant user experience that gave people the confidence their tasty pies would be delivered with extra care. After ordering one myself the other day, which arrived in a temperature controlled box, and which was, frankly, outrageously delicious, I am sure there will be many repeat customers!”
Platform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.
The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.
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