This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
A logo that reflects the coastal setting of southeast Virginia and its area code, which is the focus of The Seven Sharks Project and could be used as a tough rallying symbol of tenacity by area residents.
Terex Environmental Group is a hydrogeology consulting firm based in Calgary, Alberta, Canada providing environmental project management services to the energy sector.
This logo was designed for IMS, a landscape lighting and irrigation maintenance company. We created an iconic brand identity that successfully represents their industries, and presents them in a professional, contemporary capacity. Furthermore, IMS's objectives are to become more prominent in the lighting industry, which is reflected in the iconic branding graphics.
This logo was created for fun. Inspiration: fresh and pure mountain wellspring. Elements: water drops, letter "M" hiding behind the drops, three drops has a shape of mountain, white space between the drops looks like wellspring.
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